Browse Month by June 2014
Bicycle, Gear

Chrome Forged Rubber

Greg made a stop at Seattle’s new Chrome shop downtown a couple weeks back and was impressed with some new shoes that will soon be made available.  These shoes are what Chrome is calling their Forged Rubber line and it sure seems that they’re excited about them.  This is another product that isn’t specifically for the bike- but some of us unfortunately don’t spend all of our time on the bike.  Turns out, you can still ride in them.  So here is what somebody is calling “The Best City Sneaker In The World.” Who said it?  I don’t know, but somebody did because it’s in quotation marks.

A snippet from Chrome:

Chrome turns modern manufacturing upside down by resurrecting 70-year-old Forged Rubber machines originally used to make army boots in Europe.  Discovered in eastern Slovakia, an area of the world known for its demanding city landscapes, these Forged Rubber machines were refurbished and adapted to make Chrome shoes that embody the brand’s spirit of making thoughtful, highly durable products.  Each Forged Rubber sneaker is individually made by hand using heated pressure and the outsole is fused directly onto the upper to ensure no separation. The result is that no undesirable cement is used and Chrome shoe lasts under the most demanding conditions.  A reflective heel and an odor resistant technology are also integrated for daily city survival.


Forged Rubber: 70 Years in the Making from Chrome Industries on Vimeo.

If you’d like the real deal Holyfield -first look- touch it with your own grubby mitts tour- you’re in luck.  Because they are taking their show on the road and coming to a city near you.

Get the mobile factory tour in these fine cities on the following dates:

  • San Francisco – 6/20 – 6/21- 962 Valencia St, San Francisco, CA 94110
  • New York City – 7/1 – 7/2 – 238 Mulberry St, New York, NY 10012
  • Chicago – 7/11 – 7/12 – 1529 N Milwaukee Ave, Chicago, IL 60622
  • Seattle – 7/18 – 7/19 – 1117 1st Ave, Seattle, WA 98121
  • Portland – 7/25 – 7/26 – 425 SW 10th Ave, Portland, OR 97205
Alley Cat Racing, Events, Races, Ride Your Bike, Rides, Seattle, Washington

Girls of Summer 2014: All-Girl Alleycat Race


Hey ladies, this Saturday June 14th Menstrual Monday is hosting the fourth annual all-girl alleycat race Girls of Summer 2014. The sponsor list is a mile long and the grand prize is a complete Raleigh Capri 2.0. So whether you are riding for fun or to win you are sure to have a blast and end up with something from the prize table.

Registration starts at 2pm at Jose Rizal Park, race starts at 3pm.

More info & RSVP HERE.

Advocacy, Bicycle, Bike Porn, Events, Portland

Ruckus raffles frames to support women’s cycling

You know how dry cleaning shops have tons of clothes that never get picked up?  Apparently that happens with bikes too. Ruckus Composites, a Portland Oregon based Carbon Fiber repair business, is making use of those bikes that never get picked up- those that would otherwise end up in the dead pile. This dead pile has been accumulating since they started in 2008- and now they found something to do with them.  They’re working with local and national non profit organizations as well as grass roots cycling teams, to repair and custom paint these bikes and raffle/auction them off to raise money and awareness for causes that they believe in. The proceeds from these frames will go directly to organizations in need, the bikes will go to the lucky winners of the raffles.
The first two frames will be raffled in support of Presented By Let’s Race Bikes (PBLRB). PBLRB is a Oregon based project dedicated to supporting and enabling elite female cyclists to compete on a national level. They are breaking down the financial barriers associated with professional cycling by offering support to female athletes through crowd sourced initiatives. PBLRB has raised money to date with support from The Athletic and Sellwood Cycles in Portland OR. We are excited to work with them and proud to support their efforts in cycling.
To enter the raffle, you can purchase tickets online here, the raffle will end on June 17th. Ruckus will announce the winners and total amount raised for PBLRB on that date. Tickets can be purchased for 25 dollars a piece, or buy 3 for 60 dollars. Tickets are tax deductible(?) and the money raised goes directly to supporting the wonderful and talented women of Presented By Let’s Race Bikes. All the details about the project can be found here.
About Ruckus Composites: Founded in 2008 by Shawn Small, Ruckus is a Portland OR based company in dedicated to all things carbon fiber. From frame repair, to custom add on’s and after market products that complement repairs and the longevity of carbon fiber bicycle frames. Now with several employees and seeing massive growth, Ruckus is the leader in Carbon Repair in the cycling industry working with direct customers, bike shops around the globe and nearly every major frame manufacturer in the industry.

Chrome: New Kicks & New Store

A few weeks ago, we were invited to drop by Seattle’s new Chrome HUB at 1st and Seneca to check out the new space and get a peek at some new products. We hadn’t had the chance to drop by since the soft opening, and, with a suspicion we may also get a free beer or two out of it, we found ourselves on our way late one Friday afternoon.

Friend of Go Means Go, Billy, poses behind the bag bar because we bring you real human interest stories.
Friend of Go Means Go, Billy, poses behind the bag bar because we bring you real human interest stories.

Featured prominently at the front of the store is the custom bag bar, where you can choose to get your right or left handed bag custom assembled here in Seattle from a big stack of materials. The fee is small, and the turn around is less than a week.

The rack of materials would allow for some some seriously eye-melting combos if that's your thing.
The rack of materials would allow for some some seriously eye-melting combos if that’s your thing.

The bag bar also offers Chrome’s custom military salvage program, which is cooler than you might guess. Instead of reusing random surplus (which they’ve already done for some time), Chrome HUB locations allow military and police/fire veterans and their families to bring personal military duffels, fatigues, uniforms or fire jackets in to be used as the material for one of their bags.

Chrome was showing off some of their new shoes, up for release in the very near future.

You had me at camo.
You had me at camo.

Chrome’s new line of shoes (both lace-ups and slip-ons) are their first without an insert reinforcing the sole, making them less bike-specific but more comfortable off the bike. They are also the first to use repurposed boot making machinery for forged rubber soles, fusing the rubber directly to the upper and in theory making them harder to split. Which is awesome, but really if you put anything in camo, I’m already sold.

There are other colors, I’m not sure why:

This is not camo.
This is not camo.
This is also not camo.
This is also not camo.
Nice branding, but still no camo.
Nice branding, but still no camo.

I believe these are out this month, I’ll certainly be trying some one when I can.

Seattle’s new Chrome HUB is located at 1117 1st Ave where they are open every day.