Chrome: New Kicks & New Store

Chrome: New Kicks & New Store

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A few weeks ago, we were invited to drop by Seattle’s new Chrome HUB at 1st and Seneca to check out the new space and get a peek at some new products. We hadn’t had the chance to drop by since the soft opening, and, with a suspicion we may also get a free beer or two out of it, we found ourselves on our way late one Friday afternoon.

Friend of Go Means Go, Billy, poses behind the bag bar because we bring you real human interest stories.
Friend of Go Means Go, Billy, poses behind the bag bar because we bring you real human interest stories.

Featured prominently at the front of the store is the custom bag bar, where you can choose to get your right or left handed bag custom assembled here in Seattle from a big stack of materials. The fee is small, and the turn around is less than a week.

The rack of materials would allow for some some seriously eye-melting combos if that's your thing.
The rack of materials would allow for some some seriously eye-melting combos if that’s your thing.

The bag bar also offers Chrome’s custom military salvage program, which is cooler than you might guess. Instead of reusing random surplus (which they’ve already done for some time), Chrome HUB locations allow military and police/fire veterans and their families to bring personal military duffels, fatigues, uniforms or fire jackets in to be used as the material for one of their bags.

Chrome was showing off some of their new shoes, up for release in the very near future.

You had me at camo.
You had me at camo.

Chrome’s new line of shoes (both lace-ups and slip-ons) are their first without an insert reinforcing the sole, making them less bike-specific but more comfortable off the bike. They are also the first to use repurposed boot making machinery for forged rubber soles, fusing the rubber directly to the upper and in theory making them harder to split. Which is awesome, but really if you put anything in camo, I’m already sold.

There are other colors, I’m not sure why:

This is not camo.
This is not camo.
This is also not camo.
This is also not camo.
Nice branding, but still no camo.
Nice branding, but still no camo.

I believe these are out this month, I’ll certainly be trying some one when I can.

Seattle’s new Chrome HUB is located at 1117 1st Ave where they are open every day.

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