Bicycle, Gear

Chrome Forged Rubber

Greg made a stop at Seattle’s new Chrome shop downtown a couple weeks back and was impressed with some new shoes that will soon be made available.  These shoes are what Chrome is calling their Forged Rubber line and it sure seems that they’re excited about them.  This is another product that isn’t specifically for the bike- but some of us unfortunately don’t spend all of our time on the bike.  Turns out, you can still ride in them.  So here is what somebody is calling “The Best City Sneaker In The World.” Who said it?  I don’t know, but somebody did because it’s in quotation marks.

A snippet from Chrome:

Chrome turns modern manufacturing upside down by resurrecting 70-year-old Forged Rubber machines originally used to make army boots in Europe.  Discovered in eastern Slovakia, an area of the world known for its demanding city landscapes, these Forged Rubber machines were refurbished and adapted to make Chrome shoes that embody the brand’s spirit of making thoughtful, highly durable products.  Each Forged Rubber sneaker is individually made by hand using heated pressure and the outsole is fused directly onto the upper to ensure no separation. The result is that no undesirable cement is used and Chrome shoe lasts under the most demanding conditions.  A reflective heel and an odor resistant technology are also integrated for daily city survival.

 

Forged Rubber: 70 Years in the Making from Chrome Industries on Vimeo.

If you’d like the real deal Holyfield -first look- touch it with your own grubby mitts tour- you’re in luck.  Because they are taking their show on the road and coming to a city near you.

Get the mobile factory tour in these fine cities on the following dates:

  • San Francisco – 6/20 – 6/21- 962 Valencia St, San Francisco, CA 94110
  • New York City – 7/1 – 7/2 – 238 Mulberry St, New York, NY 10012
  • Chicago – 7/11 – 7/12 – 1529 N Milwaukee Ave, Chicago, IL 60622
  • Seattle – 7/18 – 7/19 – 1117 1st Ave, Seattle, WA 98121
  • Portland – 7/25 – 7/26 – 425 SW 10th Ave, Portland, OR 97205

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