Browse Tag by chrome
Bicycle, Events, Gear

Tonight in Seattle!

Remember Chrome’s new store in Seattle?  And their new forged rubber shoes? Well tonight and tomorrow you can see how the contraption works.  First 100 people get 50% off if they wear a clown wig to the event.FR_SEATTLEFLYER_15x15 (1)

Bicycle, Gear

Chrome Forged Rubber

Greg made a stop at Seattle’s new Chrome shop downtown a couple weeks back and was impressed with some new shoes that will soon be made available.  These shoes are what Chrome is calling their Forged Rubber line and it sure seems that they’re excited about them.  This is another product that isn’t specifically for the bike- but some of us unfortunately don’t spend all of our time on the bike.  Turns out, you can still ride in them.  So here is what somebody is calling “The Best City Sneaker In The World.” Who said it?  I don’t know, but somebody did because it’s in quotation marks.

A snippet from Chrome:

Chrome turns modern manufacturing upside down by resurrecting 70-year-old Forged Rubber machines originally used to make army boots in Europe.  Discovered in eastern Slovakia, an area of the world known for its demanding city landscapes, these Forged Rubber machines were refurbished and adapted to make Chrome shoes that embody the brand’s spirit of making thoughtful, highly durable products.  Each Forged Rubber sneaker is individually made by hand using heated pressure and the outsole is fused directly onto the upper to ensure no separation. The result is that no undesirable cement is used and Chrome shoe lasts under the most demanding conditions.  A reflective heel and an odor resistant technology are also integrated for daily city survival.


Forged Rubber: 70 Years in the Making from Chrome Industries on Vimeo.

If you’d like the real deal Holyfield -first look- touch it with your own grubby mitts tour- you’re in luck.  Because they are taking their show on the road and coming to a city near you.

Get the mobile factory tour in these fine cities on the following dates:

  • San Francisco – 6/20 – 6/21- 962 Valencia St, San Francisco, CA 94110
  • New York City – 7/1 – 7/2 – 238 Mulberry St, New York, NY 10012
  • Chicago – 7/11 – 7/12 – 1529 N Milwaukee Ave, Chicago, IL 60622
  • Seattle – 7/18 – 7/19 – 1117 1st Ave, Seattle, WA 98121
  • Portland – 7/25 – 7/26 – 425 SW 10th Ave, Portland, OR 97205
Bags, Gear

Chrome Knurled Welded

Chrome has some new offerings for on and off the body.  Waterproof, lightweight,  a good price point and guaranteed for life.

I’m stoked to check out the handlebar bag/duffle on the Fatback.  The two backpacks, panniers and handlebar bag range in price from $100-$160 and look to be a more affordable option for those looking to get out on the bike.

Clothing, Gear

Chrome merino Cobra

It’s hard to beat merino wool.    It keeps you warm when wet, doesn’t smell as bad as synthetics can, isn’t made from plastic, and it just feels good.  Chrome is offering their merino wool Cobra in three styles: a pullover ($140), a full-zip($150) and a hoodie ($160.)  It may seem high priced, but those that wear merino don’t care.  They are built with longer sleeves and torso for cycling, have thumb loops to keep them from riding up and has a stash pocket to store your weed keys.   They’ve also got socks and t-shirts made of merino.  Where does merino wool come from you might wonder? Merinos are small forest creatures that resemble gnomes.  Their diet allows their back hair to grow long and extremely soft.  The back hair is shaved by monks, the keepers of the merinos and woven into various garments.

Made in China, available at your LBS or HERE

Bicycle, Gear

Chrome Truk Pro

Today Chrome released their Truk Pro SPD compatible cycling/street shoe.  The Truk Pro is based on their current Truk model.  Designed to accomodate most clipless pedal systems, they are made with 1000D Cordura, which is much stronger than canvas.  If you use clips and straps- just use them out of the box for a ton more stiffness.

trukproFrom Chrome:

The Truk PRO is our newest City SPD and the most innovative SPD on the market. It features our new dual-density FlexPlateTM Technology. We developed our FlexPlateTM Technology to provide the fully rigid sole from the heel to the ball of the foot and a flexible toe area for more comfortable walking. The most comfortable and walkable SPD shoe on the planet, the Truk Pro has 5 times more flex at the toe area compared to any traditional full rigid SPD shoe. Other features include a contoured impact- resistant PU footbed, skid resistant outsole and recessed SPD plate. Built with 100% Vulcanized construction, the 1000 denier Cordura® outer shell is 25 times stronger than canvas making this a cycling shoe you can wear all day, every day.

Pick them up at your LBS or online HERE


Bicycle, Clothing, Gear

Chrome 415 Workboot

More footwear to come out of the minds at Chrome, this model sporting a couple options.  The 415 Workboot is designed to give you the “stability and protection of a work boot, and the mobility and comfort of a sneaker.”  It’s available in canvas (the same 1000 denier Cordura used in their bags) or the Storm 415 Workboot comes in a water resistant, breathable/oiled leather combination.  They are not SPD compatible, instead sporting a sole resembling a…  wait for it… workboot.

The regular Workboot retails for $120 and the Storm Workboot retails for $150.

Bicycle, Clothing, Gear

A Storm is brewing. The Chrome Storm Cobra.

Billy Souphorse contacted me about testing out some of the fly new gear (that’s how the kids these days say it) coming out of the minds and machines employed by Chrome, the quite large bag and apparel company- now with multiple shops around the country.  I was pretty impressed with the apparel I saw at the Chrome booth at Interbike- and I’m very much looking forward to testing out the Chrome Storm Cobra.  Really I think Souphorse is just concerned that I’ll pass out in a park in the rain and catch a cold.  Hmph.  Maybe that’s why I’m sick? Sometimes it’s good to be a dirtbag I guess.

The Storm Cobra is fully seam taped, with pit zips and longer arms (crucial to cycling jackets.)  It also has a feature that I think that I’ll really like- the full pass through back pocket.  A good place to store keys, phone, hat, or a couple road beers.

As I get over my cold you can prepare for a full ride report.  It may add a twist to my approaching completion of the Cleverhood raincape review.

If you are ready to take the plunge right now without a review- the Storm Cobra can be had for $200 at your local bike shop.  If your LBS doesn’t carry Chrome, head to the Chrome online store HERE.

And stay tuned for CLEVERHOOD RAINCAPE VS. STORM COBRA JACKET: The battle of the century!


Chrome snap backs

Chrome is dropping hats today- which is far better than dropping the ball (see what I did there?)  They’re releasing 3 new caps.  Snapbacks from New Era- paying homage to three baseball teams that share cities with their store locations.  Chicago Whitesox, San Francisco Giants, and NY Mets.

See more at Chrome